The creator kit
Everything you need to post about OpenWhen in 10 minutes.
What to show
Writing a letter
Type the first line, then let the camera sit on the page while you finish it.
Choosing an envelope
Scroll through envelopes and themes. Stop on the one that feels like them.
The wax seal breaking
Film the recipient’s phone as the seal cracks. This is the shot people save.
The reaction
Point a second camera at the face of whoever opens it. Keep the sound on.
A jar of notes
Show a whole jar of small notes, one for every hard day.
Hooks that work
- I sealed a letter for my long-distance boyfriend.
- He can only open this one when he misses me.
- A birthday letter that opens at midnight.
- Stop texting “miss you.” Send this instead.
- Watch her face when the seal breaks.
- The cheapest gift I’ve ever made.
- Open when you can’t sleep. I wrote it for you.
- I wrote her ten letters for deployment.
Letter ideas
- Open when you miss me
- Open when you can’t sleep
- Open on your birthday
- Open when you need a laugh
- Open when you’re having a bad day
- Open when you doubt yourself
- Open when we’re apart on our anniversary
- Open when you’re homesick
Your link
Put your own link in every post, bio and caption. You’ll find it on your stats page, along with clicks, letters and sales. Not a creator yet? Apply here.
Rules
- Say it’s a partnership the way your platform asks, with #ad or the paid partnership label.
- No paid ads bidding on our name or our domain.
- No fake reviews, and no made-up reactions.
- Only promise what we do. Writing, sealing and sending a letter is free. Upgrades are one-time purchases, never a subscription.
- There is no account. A letter stays until you remove it.
- We publish numbers about how letters are used, never anything from inside one.
Questions? Leave us a message.